Revolutionizing the beauty industry with cutting-edge haircare innovation

LAS VEGAS,Jan. 8,2025 -- South Korea'sKAIST startup Polyphenol Factory,led by Dr. Hae-Shin Lee,unveils its revolutionary haircare brand Grabity™ today at CES 2025 in Las Vegas. Combining advanced KAIST technology with proven results,Grabity™ is a groundbreaking hair loss shampoo that has redefined the haircare market in South Korea and is now poised to transform the global haircare industry.

Grabity™,a groundbreaking hair loss shampoo redefining the haircare market in South Korea

At CES 2025,Grabity™ unveils its full range of products,including Hair Lifting Shampoos,a Conditioner,and a Styling Mist. Each product is expertly designed to combat hair loss,thinning,and weak hair with a focus on delivering visible,transformative results.

The secret behind Grabity™'s success lies in its proprietary LiftMax 308™ formula,a patented polyphenol-based complex designed to fortify hair by forming a protective layer over damaged cuticles. This innovative ingredient delivers an immediate 140% boost in hair volume,with effects lasting up to 48 hours.

Clinically proven and dermatologically tested,Grabity™ has earned the prestigious 'Excellent' grade from Dermatest in Germany and recognition from Intertek,a global clinical organization. Aligned with its commitment to sustainability,Grabity™ utilizes eco-friendly packaging crafted from coconut shells,reducing plastic usage and reinforcing the brand's dedication to environmental responsibility.

South Korea’s KAIST startup Polyphenol Factory,led by Dr. Hae-Shin Lee

Since its launch in April 2024,Grabity™ has become a phenomenon in South Korea,consistently selling out across all major retail channels. A leading retailer reported sales of $18,000 USD per minute,underscoring its blockbuster appeal.

On secondary markets,Grabity™ products are resold for over $190 USD per bottle—six to seven times their original retail price—highlighting the extraordinary demand for this game-changing haircare solution.

Grabity™began its global journey with a highly successful Kickstarter campaign in early 2024,where it exceeded its funding goal by 1,122%. Following this success,the brand expanded into Japan,where its products are now available in premium beauty salons and have received glowing reviews from professional stylists and consumers alike.

During CES 2025,Grabity™ hosts live demonstrations of its LiftMax 308™ technology,allowing attendees to experience its transformative effects firsthand. With strong interest anticipated from international buyers,Grabity™ is set to solidify its position as a global leader in beauty-tech innovation.

At CES 2025,Grabity™ unveils its full range of products,including Hair Lifting Shampoos,transformative results.

"Our mission has always been to empower individuals with hair concerns," says Dr. Hae-Shin Lee,the visionary behind Grabity™ and a globally recognized scientist ranked in the top 1% worldwide."LiftMax 308™ not only delivers visible volume but also professional-grade results that can be achieved at home. This innovation is particularly transformative for our North American customers,especially those with fine or blonde hair."

Following CES 2025,Grabity™ will launch on Amazon US in early 2025,marking the start of its expansion into the North American market.

Media Assets

1.High-resolution Images

Product Shots: https://drive.google.com/drive/folders/1JCJqNgk38UHltydZ8p7ZNmM9kUqKUyXp?usp=sharing

Extra Strong Shampoo: https://drive.google.com/file/d/1TMvOESF9KfNPREYINAjTktjAYzv9wvoU/view?usp=sharing

Strong Shampoo: https://drive.google.com/file/d/1G8HlwubIp5XSiul7tQeXRsR2Wtdhk-yS/view?usp=drive_link

Water Treatment: https://drive.google.com/file/d/1tY__beCL9WI6sGI9nxSUnY1Yqi01lpYV/view?usp=drive_link

Brand Logo: https://drive.google.com/file/d/1QjJrNGB1Uq9DC1lHcYHfdM6xG50hxbUB/view?usp=drive_link

Company Logo: https://drive.google.com/file/d/1oDcWnj6PXyF2iuCWqdmG9NzQhIsF25Sa/view?usp=drive_link

2. Videos

Product Demo: https://youtu.be/hasO8hQ98Fg?feature=shared

Brand Introduction: https://youtu.be/WN92401vH8Q?feature=shared

To watch YouTube videos with subtitles,follow these steps: 1) Click Settings (gear icon) on the video 2) Select Subtitles 3) Choose Auto-translate and select your preferred language!

3.Social Media and Links

Website: https://en.grabitylabs.com

Instagram: @grabitylabs_official

For more information: Polyphenol Factory,Anna Lee,imagine@polyphenolfactory.com